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The Hollywood Sign

The Hollywood Sign is a famous landmark in the Hollywood Hills area of Los Angeles, California, spelling out the name of the area in 15.2 m high white letters. It was created as an advertisement in 1923, but garnered increasing recognition after its initial purpose had been fulfilled.

The Hollywood sign is protected and promoted by the Hollywood Sign Trust, a non-profit organization whose purpose is to physically maintain, repair and secure the Hollywood Sign.

From the ground, the contours of the hills give the sign its well-known "wavy" appearance. When observed at a comparable altitude, the letters appear straight-across.